Strategic Technical Advisory
Helping startups and growing companies make the right technical decisions, build scalable architectures, and focus on what matters most for business success.
Advisory Services
How to sell your SaaS product
I have successfully coached founders to hone their offer and gotten them to actually start selling their SaaS products. Go from a few early adopters to real sales growth with a systematic sales approach.
Read more about my approach to sales coaching for SaaS startups.
Technical Architecture
Strategic guidance on system architecture, technology stack selection, and scalability planning. Helping you build systems that grow with your business.
Team & Hiring Strategy
Advising on technical hiring decisions, team structure, and competency planning. Know when to hire specialists vs generalists and how to build effective development teams.
Business-Tech Balance
Helping startups balance sales priorities with development roadmaps. Focus on features that drive revenue while maintaining technical excellence.
Development Process
Implementing agile methodologies, CI/CD pipelines, and development best practices that accelerate delivery without sacrificing quality.
Technology Decisions
Objective guidance on framework selection, database choices, cloud platforms, and third-party integrations based on your specific needs and constraints.
Scalability Planning
Preparing your systems for growth, identifying bottlenecks before they happen, and planning infrastructure that scales cost-effectively.
Current Client Spotlight
Julo.se 📎
CRM Platform for bicycle workshops
Strategic Challenges
- •Balancing sales team requests with development capacity
- •Deciding which competencies to hire vs outsource
- •Scaling the platform architecture for growing user base
- •Maintaining development velocity while adding new features
My Advisory Role
- ✓CRM architecture design using best practices and proven patterns
- ✓Technical hiring strategy and team composition guidance
- ✓Product roadmap prioritization balancing sales and technical needs
- ✓Implementation of development workflows and quality standards
Key Outcomes
Coaching Julo.se's founders on actually selling their (really great) CRM to customers. With an outsider's perspective, I helped them realize they have really good product-market fit and just need to get out there and start selling. This meant shifting focus from delivering a lot more features to scaling down a little bit and focusing on closing deals and getting more customers onboard.
Giving the founders nudges and confirmation in their technical decisions both drive technical excellence and gives confidence that they are building a good enough system without reducing speed.
Priority Focus Areas for Startups
Early Stage (Pre-Product Market Fit)
- • Speed to market over perfect architecture
- • MVP development with future scalability in mind
- • Avoiding premature optimization
- • Building measurement and feedback loops
- • Choosing battle-tested technologies
Growth Stage (Scaling Up)
- • System architecture refactoring
- • Performance optimization and monitoring
- • Team structure and hiring strategy
- • Development process improvements
- • Security and compliance planning
Technical Leadership
- • Code review processes and standards
- • Technical debt management
- • Architecture decision documentation
- • Knowledge sharing and mentoring
- • Technology radar and innovation
Business Alignment
- • Feature prioritization frameworks
- • Technical ROI measurement
- • Risk assessment and mitigation
- • Stakeholder communication
- • Long-term technology strategy
Ready to Make Better Technical Decisions?
Let's discuss how strategic technical advisory can accelerate your startup's growth while building sustainable, scalable systems.